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The Budget Webmaster’s 6 Step
Guide to Improving Existing Rankings in Google
Copyright © 2006 Tinu
AbayomiPaul
You know the scenario. You get
an occasional click from Google for a certain keyword. You go to
find out why you aren’t getting more clicks, and you find out that
you’re ranked in the 30's, 50's, or heaven forbid, the 300's.
“Great”, you think, “I finally get ranked for a good keyword and
it’s a worthless ranking”.
Not necessarily.
If you got ranked for a keyword
you wanted At All, the game’s not over yet. If your site’s content
is geared towards that subject, you can get your ranking in search
engines increased, at no cost. How?
The first thing you want to do
is find out how well you are ranked for this keyword. For Google in
particular, this used to be a difficult chore. In the old days of
2003, you’d spend your valuable time doing a search on your desired
keyword, then a sub-search for your site, and crawling through pages
of listings to find out exactly where you stood.
Now there is hope in the form of
the following website. Direct your browser to:
http://www.googlerankings.com/index.php
You can use this site to find
out what number you come up for in the Google listings, which can be
very powerful information if used correctly. If you’re ranked in
the top 1000, you have a shot at raising your listing for that page
by tweaking the page to be a little more relevant.
So, secondly, you have to know
how good a shot you have at getting a better listing. Go to:
http://www.searchguild.com/difficulty/
I posted a tip about this a
month ago, and it’s also in the free optimization Guide I released
the week of March 7th. It tells you how hard it is to rank well for
certain keywords in Google. You’ll need a free Google API key to use
it.
Now that you know your chances,
the third piece of information you need to know is how much traffic
you can expect. Digital Point has a free tool that gives an
approximation of how many hits per day a good ranking gets. Access
it here:
http://www.digitalpoint.com/tools/suggestion/
Okay, let’s say everything
checks out so far. You rank in the top 1000. The term you want
won’t be that hard to get, and will get you enough traffic per month
to justify your efforts.
Our fifth step is to take the
term you chose and optimize your page.
This site does periodic reports
on the search engines, and their February report gives their
analysis of what the best ranking pages in Google have in common.
And as a free bonus, it will also tell you what Yahoo wants. Follow
the following link for details- http://www.gorank.com
Now that you know what to shoot
for, you need to know how the page you want will measure up- you
need to calculate your keyword density. You can also do the sixth
step at gorank.com - it has a free tool that will calculate it for
you. Prepare your page with that in mind, re-upload, and you’re
almost done.
Great, you’re all set. Now you
should submit your site to Google, right?
Wrong. Absolutely not. If you
can help it, you should never, ever submit any page of your site to
Google. Let it find you. HOW it finds you can affect your page rank.
I don’t mean that there is a standard penalty for submitting.
There’s been speculation on that for a while but I have yet to prove
it matters.
What I DO know from personal
experience and testing on my member’s sites, is that getting the
Googlebot search engine spider to happen upon your site shaves up to
6 weeks off the standard time it takes for indexing. You can show up
in Google in as little as 4 days.
Which site links to you can also
affect your Google Page Rank. While this is not as important as it
once was, it still carries significant weight– my site didn’t start
getting spidered on a daily basis until my Page Rank increased to 5.
So even if the spider comes to
your site on a Monthly basis, you’re better off waiting for the
spider to come back by. That’s the seventh step, let your page be
re-discovered with it’s great new changes.
And yes, there’s an even faster,
better way to get Google.com’s search engine spider to re-index that
page, but that’s another article, isn’t it?
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