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12 Tips For a Successful
Affiliate Program
By Ken Hill
1. Look around at other competing businesses that offer affiliate
programs, and think of ways that you can make your affiliate program
more attractive.
2. Pay your affiliates well for their efforts.
If you're thinking about offering a 10% commission for sales of your
product and a competing business is paying a 50% commission for
referrals, you'll lose affiliates to your competitor.
3. Make your affiliate program more lucrative by offering residual
commissions.
This is an excellent choice if you offer a product that is paid for
on a residual basis such as webhosting or access to your membership
site.
4. Offer lifetime commissions.
Your affiliates will see the power of lifetime commissions, and work
hard to promote your business and send you more sales.
5. Make your affiliate program two-tier.
Reward your affiliates by giving them a commission on the sales of
people they refer to your affiliate program.
6. Don't leave your affiliates out in the cold.
Provide your affiliates with lots of sales items that they can use
to successfully promote your products.
Some items you could offer your affiliates:
- e-zine ads (sponsor ads, classified ads, 2 liners)
- signature file ads
- sales letters/solo ads
- brandable ebooks
- sample recommendations
- email courses
- your articles that they can reprint with their affiliate
URLs in your resource box.
7. Be quick to respond to your affiliates' emails.
An easy way to lose your affiliates is to not respond to their
questions in a timely manner, or to not respond to their e-mails at
all.
It shows that you don't value them, and since their are tons of
other affiliate programs, you would be losing potentially very good
affiliates to other businesses.
8. Provide your own tips and advice.
Follow up with your affiliates with tips and strategies that they
can use to increase their commissions.
9. Reward your top affiliates with higher commissions and bonuses.
You'll be able to achieve more sales over the long term because your
top affiliates won't jump to another affiliate program where their
efforts are more appreciated.
10. Publish an affiliate's newsletter.
Your affiliate's newsletter will help you to share your tips with
your affiliates, and keep them going in the right direction.
You could also use your newsletter to keep your top affiliates
excited about your program.
Some effective ways to do this are:
- Share what your top affiliates do to earn big commission checks.
- Showcase their sites and tell why their sites sell.
- List your 5 or 10 highest earning affiliates for the month.
11. Track your affiliates' sales accurately.
Your affiliates will find out if they send you customers and you
don't credit them with their commissions.
Your affiliate program will lose credibility and you'll end up
losing your affiliates as word gets around.
12. Participate in affiliate marketing forums.
Share your valuable advice and expertise with the members of the
forums you participate in.
Include your signature file that promotes your affiliate program,
and always follow the rules of the forums you join.
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